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Charli D’Amelio, a 20-year-old TikTok star from Norwalk, Connecticut, is one of the most successful influencers with a net worth of $30 million as of 2025. Known for her viral dance videos, Charli D’Amelio rose to fame in 2019, becoming the first TikTok creator to surpass 100 million followers.
Her income comes from lucrative brand deals with Dunkin’ Donuts, Morphe Cosmetics, and Hollister, along with her fragrance line, Born Dreamer. Beyond TikTok fame, she stars in Hulu’s The D’Amelio Show and has ventured into reality TV and business. With over 150 million TikTok followers, Charli D’Amelio remains a global influencer icon.
Quick Facts
| Category | Details |
| Full Name | Charli Grace D’Amelio |
| Date of Birth | May 1, 2004 |
| Age (2025) | 20 years old |
| Birthplace | Norwalk, Connecticut, U.S. |
| Nationality | American |
| Height | 5’6″ (167 cm) |
| Weight | 54 kg (119 lbs) |
| Hair Color | Dark Brown |
| Eye Color | Brown |
| Parents | Heidi D’Amelio (Mother) and Marc D’Amelio (Father) |
| Siblings | Dixie D’Amelio (Older Sister) |
| Marital Status | Unmarried |
| Children | None |
| Current Relationship | Dating Landon Barker (as of 2025) |
| Profession | Social Media Personality, TikTok Creator, Entrepreneur, Reality TV Star |
| TikTok Followers | Over 150 million (2025) |
| Net Worth | $30 million (2025) |
| Primary Income Sources | TikTok, Sponsorships, Brand Partnerships, Business Ventures, Television Appearances |
| Education | Completed high school (homeschooled) |
Personal Life
Charli’s public image as a relatable and grounded influencer has been key to her success. Here’s a closer look at her personal life:
Family and Background
- Parents: Charli is the daughter of Heidi D’Amelio (a photographer and former model) and Marc D’Amelio (a businessman and former politician).
- Siblings: She is very close to her older sister, Dixie D’Amelio, who is also a prominent influencer and singer. Together, they’ve built a family brand.
Hobbies and Interests
Outside of social media, Charli is passionate about dance. Before her TikTok fame, she trained in competitive dance for over 10 years, which is reflected in her polished choreography on the platform.
Relationship and Dating Life
Charli’s relationships have always been a hot topic among fans.
- Past Relationships: Charli previously dated Lil Huddy (Chase Hudson), a fellow TikTok star. Their relationship, which ended in 2021, gained significant attention on social media.
- Current Status (2025): As of now, Charli is reportedly dating Landon Barker, the son of Blink-182 drummer Travis Barker. Their relationship has been public since 2022 and continues to capture fans’ interest.
Education and Career Balancing Act
Charli has managed to balance her career in social media with her education:
- Charli attended high school in Norwalk, Connecticut, but transitioned to homeschooling as her TikTok fame grew. This allowed her to focus on her career while still completing her education.
- Despite her busy schedule, Charli has expressed interest in further education, potentially exploring fields related to business and marketing to support her entrepreneurial ventures.
Physical Appearance and Style
Charli’s physical appearance and relatable style have played a key role in her brand’s appeal:
- Height and Weight: Charli stands at 5’6” (167 cm) and weighs around 54 kg (119 lbs). Her slim build and healthy lifestyle are often admired by fans.
- Style and Fashion: Charli’s style reflects a mix of trendy Gen Z fashion and comfort. As the face of Social Tourist, she often wears pieces from her clothing line.
- Signature Look: She keeps her makeup minimal and natural, aligning with the branding of her Morphe 2 line, which emphasizes lightweight, everyday makeup.
What Is Charli D’Amelio’s Net Worth: How Much is Charli D’amelio Worth
As of 2025, Charli DAmelio’s net worth is estimated at $30 million. This figure includes her TikTok earnings, income from sponsored deals, profits from her product lines, and other business ventures. According to industry estimates, Charli earns a minimum of $100,000 per sponsored TikTok post, while her larger brand collaborations can bring in millions.
Net Worth Growth Over the Years
| Year | Estimated Net Worth |
| 2020 | $4 million |
| 2024 | $25 million |
| 2025 | $30 million |
How Charli D’Amelio Built Her Wealth
1. Social Media Earnings
Charli’s foundation for wealth comes from her TikTok fame, with her dance videos and engaging content attracting millions of followers and billions of views. TikTok’s Creator Fund, combined with social media sponsorships, has provided a steady stream of income.
- TikTok Sponsorships: Charli earns between $100,000 and $150,000 per sponsored post, making her one of the platform’s highest-paid TikTok personalities.
- YouTube Revenue: Her YouTube channel, which features vlogs and behind-the-scenes content, contributes through ad revenue.
2. Brand Partnerships and Endorsement Deals
Charli’s success as a TikTok influencer paved the way for highly lucrative brand deals. Major companies like Invisalign, Dunkin’ Donuts, and Morphe Cosmetics have tapped into her ability to connect with Gen Z.
- Invisalign Deal: This orthodontics brand selected Charli as an ambassador, generating a reported $4 million in endorsements.
- Dunkin’ Collaboration: Charli partnered with Dunkin’ Donuts to release the “Charli Drink”, a cold brew creation that reportedly boosted Dunkin’s sales by 57% after its release.
- Morphe Cosmetics: Charli co-launched the Morphe 2 makeup line, which caters to a younger audience and brought in millions in product sales.
3. Product Lines and Business Ventures
Charli has transitioned from social media star to entrepreneur, with her product lines adding significant revenue streams:
- Born Dreamer Fragrance: Her personal fragrance line launched in 2022, appealing to her fan base with its affordable price point and eco-friendly design.
- Social Tourist Clothing Line: In partnership with Hollister, Charli and Dixie co-founded Social Tourist, a fashion line targeting Gen Z consumers. This collaboration generated over $10 million in sales during its first year.
4. Television Appearances and Reality Shows
Charli’s transition to mainstream media has bolstered her wealth and expanded her reach.
- The D’Amelio Show: Hulu’s reality series focusing on the D’Amelio family not only brought her closer to fans but also added a lucrative revenue stream.
- Dancing with the Stars: Charli won Season 31 of the show, earning additional income and strengthening her presence outside of TikTok.
Charli’s Diversified Income Streams
1. Investments and Business Ventures
Charli is part of D’Amelio Brands, a family-owned business that manages their collective ventures and partnerships.
- Equity Stakes: Charli has invested in startup companies, including the Step financial app, which targets younger audiences.
2. Music Career
Following her sister Dixie’s footsteps, Charli also dabbled in music by collaborating on singles and appearing in music videos. While not her primary income source, it adds to her celebrity influence.
How Charli D’Amelio Stays Ahead in the Influencer World
Charli’s ability to remain relevant lies in her constant evolution.
- Engagement with Fans: Regularly interacting with her TikTok followers ensures loyalty and trust.
- Expanding into New Platforms: She’s broadened her reach to Instagram, YouTube, and Snapchat, ensuring a wider audience.
Impact of Awards and Achievements
Charli’s visibility has been amplified by numerous accolades:
- Streamy Awards: Recognized as the Breakout Creator, highlighting her influence in the content creator community.
- Guinness World Records: First TikTok creator to reach 100 million followers, solidifying her as a digital trailblazer.
Charli’s Philanthropy and Charitable Work
In addition to her financial success, Charli uses her platform for social causes:
- Partnered with UNICEF on anti-bullying campaigns, spreading awareness about online safety.
- Donated to Norwalk Hospital during the COVID-19 pandemic to support frontline workers.
What’s Next for Charli D’Amelio?
Charli’s future in 2025 looks just as bright, with continued growth in her brand partnerships and exploration of new industries. Experts predict that Charli will focus on expanding her business ventures, particularly in fashion, beauty, and television.
FAQ’s
How much does Charli make per TikTok?
Charli D’Amelio reportedly earns between $100,000 and $150,000 for each sponsored TikTok post. For larger brand campaigns, this amount can exceed $200,000, depending on the partnership and deliverables. Her massive following and high engagement make her one of the most lucrative TikTok creators.
What is Charli D’Amelio’s net worth?
As of 2025, Charli D’Amelio’s net worth is estimated at $30 million. This wealth comes from her TikTok sponsorships, brand partnerships, television appearances, business ventures like her Born Dreamer fragrance, and her clothing brand Social Tourist.
Are the D’Amelios still famous?
Yes, the D’Amelio family remains highly relevant in 2025. Their Hulu show, The D’Amelio Show, continues to captivate audiences, and both Charli and Dixie stay in the spotlight with their individual careers in social media, entrepreneurship, and entertainment.
What are Charli D’Amelio’s main income sources?
Charli’s primary income sources include TikTok sponsorships, YouTube ad revenue, lucrative brand deals with companies like Dunkin’ Donuts and Morphe Cosmetics, product lines, and her reality TV series. Her diversified streams of income keep her financial portfolio robust.
Is Charli D’Amelio the richest TikTok star?
Charli D’Amelio is one of the richest TikTok stars in the world, with an estimated $30 million net worth in 2025. While a few influencers like Addison Rae or Khaby Lame are also highly paid, Charli remains a top earner thanks to her diverse ventures.
What is Charli D’Amelio’s most popular brand collaboration?
One of Charli’s most iconic collaborations is with Dunkin’ Donuts, where she launched her signature “Charli Drink.” This partnership not only boosted Dunkin’s sales by over fifty percent but also solidified Charli’s reputation as a marketing powerhouse.
How many TikTok followers does Charli have?
Charli D’Amelio has over 150 million TikTok followers as of 2025. She was the first creator to surpass 100 million followers in 2020, cementing her position as the platform’s leading personality.
What is Charli D’Amelio’s role on Hulu’s The D’Amelio Show?
On The D’Amelio Show, Charli shares her family’s behind-the-scenes life, struggles with fame, and personal growth. Her relatable presence on the show has helped maintain her connection with fans while expanding her influence beyond TikTok.
Does Charli D’Amelio have her own business ventures?
Yes, Charli has ventured into business with projects like her Born Dreamer fragrance, her partnership with Morphe 2 for a makeup line, and Social Tourist, a clothing brand co-created with her sister Dixie under Hollister. These ventures add significantly to her net worth.
Is Charli D’Amelio in a relationship?
As of 2025, Charli is in a relationship with Landon Barker, the son of Blink-182 drummer Travis Barker. The couple went public with their relationship in 2022 and continues to attract attention from fans and media alike.
What awards has Charli D’Amelio won?
Charli has won multiple awards, including the Streamy Award for Breakout Creator and the MTV Movie & TV Award for Best Unscripted Series, thanks to her role in The D’Amelio Show. These recognitions highlight her impact as a digital influencer.
Where is Charli D’Amelio from?
Charli was born and raised in Norwalk, Connecticut, U.S. She began her journey in competitive dance before rising to fame on TikTok in 2019.
How did Charli D’Amelio become famous?
Charli became famous for her viral dance videos on TikTok in 2019. Her talent, charm, and relatability quickly gained her millions of followers, making her the most-followed creator on the platform.
What businesses does Charli D’Amelio own?
Charli is involved in multiple businesses, including Social Tourist, her clothing line with Hollister, and Born Dreamer, her fragrance brand. She also has equity stakes in ventures like the Step financial app, solidifying her entrepreneurial footprint.
Conclusion
Charli D’Amelio, a global TikTok sensation, boasts a net worth of $30 million as of 2025. Known for her viral dance videos, she became the first TikTok creator to surpass 100 million followers. Her wealth stems from brand deals with Dunkin’ Donuts, Morphe Cosmetics, and Hollister, alongside ventures like her fragrance line Born Dreamer and her clothing brand Social Tourist.
Beyond her TikTok fame, Charli D’Amelio stars in Hulu’s The D’Amelio Show and won Dancing with the Stars. With over 150 million TikTok followers, she dominates the influencer world, leveraging her relatability, business ventures, and online presence to maintain her status as one of the most successful creators of her generation.
